Luigi Russo, 17 years old, gets a tan in Giugliano in Campania before the performance at a local TV.
“There are more recording studios than pizzerias in Naples” is what you can hear when you ask to someone about music in the city of Parthenope.
During the 80’s a new musical genre was born in town: Neomelodic, a synthy-pop melodramatic music, a strange mix of traditional neapolitan music and modern globalized pop.
Nowadays, you can hear it in every corner of the city and its surroundings spreading out from windows and cars right on the road.
Although geographically limited, neomelodic industry is a business of 200 million of euros per year completely independent from the logic and interests of the main music national labels.
However everybody in Naples wants to be a singer, especially the youngest, therefore there are hundreds of “amateur” singers who are satisfied with recording a disc for few thousands of euro and sometimes attending at local tv shows.
The main celebrity of the scenes, worshipped as superstars, release new videos –with millions of visualizations - and attend to local tv shows during the winter in order to promote theirselves waiting for summer when most of the marriage and celebrations happened.
One of the peculiarities of the neomelodic music is that lyrics are authentic, close to the life of the audience, even inspired by real events.
Sometimes they speak about trouble with law, but majority of the songs are about infidelity, passional, irresistible and erotic love affair or depict the social characteristic of the neapolitan urban context: the dynamics and values of the tiny alleys neighborhood where people live in “i bassi” - small houses of one or two rooms on the ground floor with direct access to the street.
The popularity of a singer in Naples is mainly based on the authenticity of their performances, their message and the accessibility: they are not unattainable. Fans can find easily their phone number or their manager and often everybody knows where is their house.
While all the teenagers of the world are listening Beyonce, in Naples a 13 years old girl prefer to listen Emiliana Cantone because she can understand her language – they even speak the same dialect - she can even call her while she’s at the local tv show and ask to dedicate her a song, or she can her to perform at her birthday party and taking the hundreds of picture with her.
Can you have all of these from Beyonce?
Sasy Reccia sings at Ciao TV studios during the weekly program “Sognando con voi”. Singers can perform for an hundreds euro at local tv.
Emiliana Cantone, one the top stars of the industry, takes a picture of the fans at a restaurant in Casalnuovo where she often organizes a meeting with her closest followers. Usually, the relationship between fans and their idols is very intimate.
Luciano Ferrara, 8 years old, performing at Ciao TV.
A group of young fans during the concert for the Epiphany at Piazza Mercato, Naples.
Tony Arca’s exhibition during a serenade the night before the wedding of the young couple.
Luciano Ferrara takes a rest after the performance.
Guests of a wedding at “Gran Hotel La Sonrisa”, Sant’Antonio Abate, one of the most popular places for birthday parties and baptisms.
Guests dancing at “Gran Hotel La Sonrisa”, Sant’Antonio Abate during the wedding party.
Anthony, famous singer, let the young bride sing the chorus of one of her favorite songs.
A guest poses in the hall of “Grand Hotel La Sonrisa”, below the photo of Mario Merola, a very famous singer from Naples in the 70's.
Luciano Ferrara, 8 years old, in the living room of his house in Frignano.
Angelo Ferrara, Luciano’s manager, prepares his son's hairstyle inside the beauty salon he runs in Frignano.
The Dorians perform during the tv show "Canzoni a Villa Cupido". The member of the band are Gianni Doria, 42 years old, and his sons Eman, 9, Ivan 19, and Leon, 17.
Elena Alvetta, 8 years old, poses inside her room in Afragola. She is a great fan of Emiliana Cantone.
The Doria family poses at their home. From the left, Ivan Doria, 19, Gianni Doria, 42, Eman Doria, 9, and Maria Doria, mother of Gianni and singer as well.
Rosa Visalli, 18 years old, poses inside her room in Giuliano in Campania. She is a great fan of Mimmo Dany.
Emiliana Cantone, Alessio and Tony Colombo - the top stars of the neomelodic scene - during the shooting of the video "Acaricia mi cuerpo" in the center of Naples.
The enthusiastic audience during Nancy concert at "Lido La Favorita", Castel Volturno.
Nancy Coppola greets her fans after having performed at Lido La Favorita, Castel Volturno.
A view of a football field in the outskirt of Naples.
Tony Arca's tattoo of Diego Armando Maradona, the famous argentinian football player who played in Napoli team during the 80's.
A billboard promoting the new album of Tony Colombo's new record in Afragola.
“There are more recording studios than pizzerias in Naples” is what you can hear when you ask to someone about music in the city of Parthenope. During the 80’s a new musical genre was born in town: Neomelodic, a synthy-pop melodramatic music, a strange mix of traditiona...